Macro-tracking fitness
Lifters and physique creators mid-cut or bulk who log every meal on camera. Fitia becomes the tool they're visibly using.
ovotalent.
OVO Talent × Fitia
The creator engine forthe world’s most trustednutrition app.
A plan to scale what’s already working — more posts, steadier views, and the paid amplification that turns them into installs.
Prepared for the Fitia team
Where we stand
You built the trust. We’re here to scale the reach.
Fitia has done the hard part. Ten million people, a verified food database no competitor can match, and a 4.9 rating earned one logged meal at a time. The product converts. What scales it now isn’t another feature — it’s the right voices putting it in front of the right people, every week, at volume.
That is the entire job at OVO Talent — and it’s the work we already run for Fitia every week. We manage a roster of two hundred and fifty creators across fitness, nutrition, and health, run live brand campaigns with Nike, Gymshark, Celsius, Alani Nu, and more, and put Fitia in front of audiences already counting macros. This next phase is about doing more of it, more reliably.
This deck lays out the next phase: the targets we’re committing to, the creators we’ll deploy to hit them, and how we measure it — from views and cadence through to installs and premium conversions.
The OVO Talent DeskCreator Partnerships
Fitia today
A category leader with room to run.
10M+
Users tracking
and climbing
4.9★
App store rating
across iOS & Android
1M+
Verified foods
the LatAm & US Hispanic edge
25K+
Expert recipes
built on 150+ studies
Public figures, Fitia & app-store listings, 2026.
The opportunity
The product is ready. The channel is wide open.
01
Free-to-premium is a trust game
Subscriptions convert when a real person someone follows shows the app working in their own life. That is exactly what a managed creator does — repeatedly, natively, at scale.
02
The Hispanic health market is exploding
Adoption of culturally-accurate nutrition tools is up 200%+ in Latino households. Fitia's verified Latin-food database is a moat — but only if the right Spanish-speaking creators are telling that story.
03
Organic alone leaves growth on the table
A steady stream of creator content — then amplified as paid — turns one post into a durable acquisition channel with a measurable cost per install and per subscriber.
The targets
The numbers we’re built to hit.
Posting cadence
1820
videos / week
A higher, steadier weekly volume.
Views per post
~100K
average views / post
A stabilized floor, not a one-off spike.
Weekly reach
4M
total views / week
Across organic posting + paid amplification.
Two goals, one system: lift output to a steady 20 videos a week, and stop the view count from swinging. We engineer for a reliable ~100K per post and scale the proven winners with paid amplification to a blended 4M views a week — so the channel becomes predictable, not lucky.
Why OVO Talent
We don’t find creators. We manage them.
Two hundred and fifty creators on the roster. A standing pipeline of brand campaigns running every week of the year. When OVO deploys for a brand, it isn’t a one-off shout-out hunt — it’s the same managed roster, brief, and reporting engine the brands below already pay for.
NikeGymsharkCelsiusAlani NuGhost EnergyLiquid I.V.Bucked UpEkkovision
These brands pay OVO. OVO runs the roster. Fitia already runs on the same machine.
The fit
Our creators are already your users.
The OVO roster lives in fitness, nutrition, and everyday health. Their audiences are people mid-cut, mid-bulk, mid-recomp — the exact person who opens a macro tracker every morning. Putting Fitia in their hands isn’t an ad. It’s a recommendation from someone the viewer already trusts on this specific topic.
And because OVO manages Spanish-speaking and Latina health creators, we can light up Fitia’s single biggest differentiator — the verified Latin-food database — in the language and culture where it wins outright.
What we run
A managed creator program, run for you.
Sourcing & vetting
The right creators, pre-screened
We hand-pick from the roster (and source net-new where it helps) against your audience, niche, and geo. Every creator is vetted for fit, engagement quality, and brand safety before they ever see a brief.
Campaign management
We run it end to end
Briefing, contracting, scheduling, approvals, revisions, posting. One desk owns the whole pipeline so Fitia approves direction — not chases creators.
Content engine
Native content, on cadence
A predictable weekly volume of Reels, TikToks, and Shorts that look like the creator's own feed — because they are. Hooks and CTAs tuned to installs and free-trial starts.
Paid amplification
Turn winners into a channel
Top-performing organic posts get whitelisted and run as Spark/partnership ads from the creator's handle — scaling the content that already proved itself, with a real CPI and CPA.
Reporting
Measured against your funnel
A live dashboard plus a monthly readout tied to the numbers that matter: reach, installs, trial starts, and premium conversions — with tracked links / promo codes per creator.
What ships every week
A predictable weekly output.
20
Videos / week
Reels · TikTok · Shorts
[6–10]
Managed creators
rotated & refreshed
[3–5]
Whitelisted ad creatives
top posts, scaled as paid
Weekly
Optimization
+ monthly executive readout
Volumes shown in brackets are scaled to the package — confirmed on the scoping call.
Who we’d deploy
Four creator lanes, one funnel.
Latina health & wellness
Spanish-speaking creators whose audiences want culturally-accurate tracking — Fitia's verified Latin-food database wins here outright.
Everyday transformation
Relatable weight-loss and habit creators. High trust, high save-rates, and the most credible 'this app changed my routine' story.
Experts & dietitians
RDs and coaches who lend authority — the proof layer that Fitia's data is science-grade, not another guess-and-log app.
How it works
Six steps. We own five of them.
01DiscoveryWe align on goals, target geos, the funnel metric that defines success, and brand guardrails.
02SourcingWe shortlist vetted creators from the roster and present them for your sign-off.
03Brief & contractWe brief, contract, and schedule. Fitia approves direction; we handle the rest.
04LaunchContent goes live on cadence with tracked links and per-creator promo codes.
05AmplifyWinners get whitelisted and scaled as paid creative from the creator's handle.
06Report & iterateLive dashboard plus a monthly readout against installs and premium conversions.
Illustrative model
What a full program could look like.
[15–20K]
Free-trial starts
per quarter
[40K+]
Tracked installs
per quarter
[8–12K]
Premium conversions
per quarter
[3–5×]
Target ROAS
on amplified spend
Illustrative only — modeled targets, not guarantees. Real projections are built from a baseline test and confirmed on the scoping call.
Investment
Three ways to scale.
Core
$[00,000]
per month
A leaner managed cadence for a focused, steady push.
- 4–6 managed creators / mo
- ~12 videos / week
- Tracked links + promo codes
- Monthly readout
Recommended
Growth
$[00,000]
per month
The always-on creator engine — content plus paid amplification.
- 6–10 managed creators / mo
- 20 videos / week
- Whitelisting + paid amplification
- Weekly optimization
- Live dashboard + monthly readout
Scale
Custom
per month
Multi-market, multi-language, with dedicated account leadership.
- Everything in Growth
- Spanish + English markets
- Dedicated account lead
- Expanded paid budget management
Figures in brackets are placeholders — final pricing confirmed by OVO Talent on the scoping call.
The next 90 days
Scaled in weeks. Compounding by the quarter.
Week 1
Lock the scale-up
New targets locked and the roster expanded to hit 20 videos a week.
Weeks 2–3
Higher cadence live
Expanded creator set briefed, contracted, and posting at the new volume.
Weeks 4–8
Amplify & stabilize
Winners whitelisted; cadence and creative tightened weekly toward the ~100K floor.
Week 12
Quarter readout
Full performance review and the scaled plan for the next quarter.
Next steps
Let’s scale it.
We’re already in motion. This is the plan to push cadence to 20 a week, hold the ~100K floor, and amplify the winners into installs. Approve the scope and the higher volume is live within days.